Pawfurrytail.com
LiveWooCommerce e-commerce store for pet products
Tech Stack
Overview
A full-stack WooCommerce e-commerce store for a pet products brand. Built with a custom WordPress theme, product catalogue management, and SEO optimisation including structured data, sitemap, and page speed improvements. The store went from a blank WordPress install to a live, indexed site.
Key Features
- Custom WordPress theme matched to brand identity
- WooCommerce product catalogue with categories and filters
- SEO optimisation — structured data, XML sitemap, meta tags
- Page speed improvements: image compression, lazy loading, caching
- Mobile-first responsive design
Challenge
Achieving good Core Web Vitals scores on a shared Hostinger hosting plan with WooCommerce's heavy JS/CSS footprint.
Solution
Dequeued unused WooCommerce scripts on non-shop pages, implemented lazy loading for product images, and used a caching plugin tuned for WooCommerce.
Lessons Learned
WooCommerce ships a lot of JS/CSS that is not always needed. Selective dequeuing per page type makes a measurable difference on performance scores without breaking functionality.